Xpeng P7 sets brand pre-sale record: over 10,000 orders within 7 minutes

RobertAug 08, 2025, 11:18 AM

[PCauto] On August 6, 2025, the all-new Xpeng P7 surpassed 10,000 pre-orders just 6 minutes and 37 seconds after the presale began — a figure that not only exceeded market expectations but also set a new presale record for the Xpeng brand.

Bold New Design is the Biggest Selling Point

The new Xpeng P7 adopts the latest “XMART FACE” design language, featuring a light bar that’s 50% shorter, paired with Y-shaped split headlights and an illuminated logo to create a distinctive X-shaped lighting effect.

The side profile features a floating roof and a hidden A-pillar design, while frameless doors and 21-inch staggered tires further enhance its sporty character.

The hatchback design and active rear spoiler—which delivers up to 900N of downforce at top speed—not only enhance aesthetics but also optimize aerodynamics, achieving an ultra-low drag coefficient of just 0.198Cd, placing it among the most aerodynamic mass-produced cars in the world.

Inside, the new Xpeng P7 features a triple-screen interactive setup, consisting of an 8.8-inch fully digital instrument cluster, a 15.6-inch adaptive central touchscreen with three-axis movement, and an impressive 87-inch AR-HUD.

The AR-HUD adopts industry-leading DLP (Digital Light Processing) technology, with projected display area equivalent to an 87-inch giant screen—more than three times the size of traditional HUDs. It offers a resolution of 1920×720 and a peak brightness exceeding 12,000 nits, ensuring excellent visibility even under strong sunlight.

The system uses a binocular parallax algorithm to automatically adjust the projection angle based on the driver’s eye position, effectively preventing image distortion.

XPeng’s head of intelligent cockpit development stated, “The 87-inch AR-HUD isn’t just about projecting information onto the windshield — it creates a digitally anchored layer precisely aligned with the real world. This marks a paradigm shift in how users interact with smart vehicles.”

With future OTA updates, the system will unlock even more features, such as AR-assisted parking and real-time traffic hazard alerts. Through this innovation, the new Xpeng P7 once again reinforces its technological leadership in the intelligent cockpit area.

A Significant Upgrade in the Core Specifications of the Xpeng P7

It is available in three configurations: a 702 km long-range version, an 820 km ultra-long-range version, and a 750 km high-performance version. All variants come standard with an 800V high-voltage SiC platform and a 5C supercharging AI battery.

The AWD Performance Version accelerates from 0 to 100 km/h in just 3.7 seconds and reaches a top speed of 230 km/h.

In terms of charging capability, the vehicle can regain 525 km of range in just 10 minutes, and charge from 10% to 80% in only 11.3 minutes.

On the intelligence front, the Xpeng P7 is equipped with three in-house developed Turing AI chips, delivering a total computing power of 2,250 TOPS. It also features an exterior voice interaction system. These hardware upgrades provide robust support for the XNGP intelligent assisted driving system. While some features will be activated via future OTA updates, the car already demonstrates Xpeng’s leading position in the field of smart driving.

Impressive pre-sale numbers are just the beginning — the real challenge lies in delivery and service that follow.

Can Xpeng ensure consistent quality during large-scale deliveries? Can it deliver on its promises regarding intelligent driving capabilities? Can it provide a high-quality after-sales service experience? These are the critical questions Xpeng must answer. As a relatively small automaker compared to giants like BYD and Geely, the pressure is immense.

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Subaru Registers New EV Trademark, Signaling Strategic Shift

Kevin WongAug 08, 2025, 11:13 AM

[PCauto] Subaru recently has filed three new trademark applications with the United States Patent and Trademark Office: ACX, VPX, and ZPX. This move reveals a possible new naming strategy amid the shift toward electrification.

Subaru May Revive Its Sporty Heritage Through Electric Technology

It is notable that these names break completely from Subaru’s traditional naming system and bear no connection to existing models such as Forester or Outback. This suggests Subaru may be reshaping its product image for the electric era.

Even more significant is that Subaru simultaneously registered STI performance version trademarks for all three names. STI (Subaru Tecnica International), the brand’s high-performance sub-brand, has gradually declined in the North American market in recent years. Currently, only derivatives like the WRX tS and BRZ tS remain available, with no true flagship performance models.

These trademark registrations may indicate Subaru’s plan to revive its performance heritage through an electrified platform. This aligns with recent statements from company executives about restoring its sporty tradition.

Earlier, Subaru also registered the “STe” trademark, which has been widely interpreted as a possible badge for electrified STI models.

Subaru may preserve its brand identity in the EV era by combining STI’s racing heritage with electric power.

The ZPX trademark also includes a registration for a Wilderness off-road version, suggesting Subaru may develop a unique model that blends electric power, high performance, and off-road capability—a combination not seen before in the market.

In Line with Subaru’s Previously Announced Electrification Roadmap

According to the plan, Subaru aims to launch four electric models in the U.S. market by 2026. So far, three electric SUVs have been announced: the Solterra, developed in collaboration with Toyota, and the recently introduced Uncharted, with one model yet to be revealed.

Examining Subaru’s current electric lineup, both the Solterra and Uncharted are compact SUVs based on Toyota technology, while the larger Trailseeker offers a longer wheelbase and higher ground clearance.

Within this product lineup, the three new trademarks may correspond to different market segments:

ACX likely targets the mainstream family market;

VPX may focus on sporty performance;

ZPX, with its Wilderness version, could concentrate on off-road adventure.

Some also speculate that Subaru may be considering a three-row large electric SUV based on Toyota’s electric pickup platform or a true rugged off-road electric vehicle. Given the close collaboration between Subaru and Toyota, such technology sharing is plausible.

However, considering the difference between the three new trademarks and the single unreleased electric model, Subaru’s exact product plans remain unclear.

Subaru’s Electrification Strategy Takes Shape as New Trademarks Enter Application Stage

Whether these names will ultimately be used for production models or not, this series of moves show that the brand—known for its boxer engines and all-wheel-drive systems—is actively preparing for product innovation in the electric era.

The key challenge for Subaru in the coming years will be how to reinterpret “driving pleasure” and “the spirit of adventure” through electrified platforms while preserving its core brand values. For Subaru fans worldwide, the registration of these new trademarks undoubtedly sparks excitement for the brand’s electric future.

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