Mercedes-Benz Unveils Bold Plan: 18 New Models by 2026

Kevin WongAug 06, 2025, 12:29 PM

【PCauto】Amid the accelerating transformation of the global automotive industry, Mercedes-Benz has recently unveiled its product roadmap for 2026 — the largest new model rollout in the brand’s 137-year history. According to investor documents released by the company, Benz plans to launch 18 all-new models in 2026, covering all market segments from entry-level to ultra-luxury.

Mounting Market Pressure Making for Such an Aggressive Strategy

In recent years, the brand has faced unprecedented challenges. In 2024, Benz’s global sales declined by 3% year-on-year, and the downward trend worsened in the first half of 2025, with market demand falling by another 6.2%.

Multiple factors have contributed to this situation. On one hand, rising global economic uncertainty has made high-end consumers more cautious. On the other, the rapid rise of new energy vehicles is reshaping the luxury car market. In response, Benz is launching a “saturation-style product offensive” in a bid to regain market momentum.

A Clear Structural Focus in Benz’s 2026 Product Lineup  

In the entry-level segment (GLA/GLB class), Benz plans to launch three new models, including one entirely new internal combustion engine model and two battery electric vehicles (BEVs). Notably, the electric variants will be built on the new MMA platform, which has been specifically developed for compact vehicles. This platform offers significant improvements in energy density and charging efficiency.

In the mid-tier segment (C-Class/GLC class), Benz’s product strategy reflects a balanced approach. The internal combustion engine models will receive mid-cycle updates, with a key focus on upgrading to a 48V mild-hybrid system. Meanwhile, the all-electric versions will be based on the advanced MB.EA platform, which supports 800V high-voltage fast charging technology. By offering two powertrain options for the same model line, Benz aims to both cater to existing user preferences and lay the groundwork for its electric transition.

Benz’s high-end product portfolio—centered around the S-Class and EQS segments—is set for the most intensive expansion, with up to nine new models in the pipeline. The S-Class will undergo a mid-cycle refresh, introducing more advanced autonomous driving capabilities, while, the EQS lineup will receive a comprehensive battery system upgrade.