Lexus Showcases Future-Focused Design With Ambiance Installation at NYCxDESIGN Festival
Gabrielle Diaz, Manager at Lexus Events, stated that the brand is rewriting the script and revealing the next chapter, where “the Standard of Amazing” represents that the brand’s work meets customers’ passion points and develops an emotional connection with the vehicle.
By Suraj on 12-May-2025 09:11 AM
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Lexus is participating in the 2025 NYCxDESIGN Festival, organized between May 15-21, supporting the Design Pavilion of New York’s premier public design exhibition. Available by May 19 at Hudson Yards Public Square and Gardens, Lexus Ambiance offers an immersive and interactive installation developed by a renowned luxury automobile manufacturer and presented by NYCxDESIGN this year. It comprises cutting-edge design technology from Lexus, interactive elements, and spectral visual artwork across the exterior from Australian artist Nick Thomm.
Gabrielle Diaz, Manager at Lexus Events, stated that the brand is rewriting the script and revealing the next chapter, where “the Standard of Amazing” represents that the brand’s work meets customers’ passion points and develops an emotional connection with the vehicle. Diaz added that this exhibition showcases our vehicle to the design community and reflects how the future models from the Lexus brand could look.
The showcased vehicle is the Lexus LC 500 Convertible, which is packed with captivating styling and open-air exhilaration. It is based on Nick Thomm’s design language and positioned completely differently from the emotive light structure. Inside the Lexus GX 550, the automaker has maintained a bold design with a powerful stance, further enhanced with kinetic experience and real-time ambiance technology.
By participating in NYCxDESIGN this year, Lexus – the luxury vehicle arm of Toyota – aims to reflect a new brand philosophy that focuses on building an emotional connection between the Lexus cars and their respective owners.
Lexus has a promising presence in the UAE, and the brand offers several flagship luxury cars, including the Lexus GX 460 and LC Convertible, in the market.
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