Best Deals on SUVs You Can Buy Right Now

Consumer Reports has combed through national deals to find the best ones on good, safe, and reliable models

By Jeff S. Bartlett
Managing Editor, Autos

Data analysis by Todd Young

Updated April 9, 2025

2025 Nissan Ariya outdoors — Nissan Ariya

The new-car market remains a high-stakes roller coaster, yet despite tariffs, some models have notable discounts, and others are holding tight to their sticker price or even commanding a premium.

To identify the best deals on new SUVs, Consumer Reports’ analysts studied current national incentives to find models worth considering. To make sure the featured SUVs represent smart buys, we concentrated on models with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR’s car ratings.)

Below, we highlight 10 SUVs from the 2025 model year that meet those stringent criteria and have incentives from Audi, Cadillac, Ford, Hyundai, Kia, Mazda, and Nissan.

More on Buying a Car

Best Deals on Fuel-Efficient Cars and SUVs

The Most Discounted New Cars Right Now

Worst Deals on New Cars Right Now

How to Buy a Car in Today’s Challenging Market

CR’s Trade-In Estimator

The nationwide incentives featured below are good on most highlighted vehicles until at least April 30, 2025. The vehicles are listed in rank order by the percentage of potential savings off the MSRP, which is 4 to 19 percent this month. (And, yes, with electric vehicles there may be additional savings through federal tax credits and other incentives.) Similar discounts can be found on other versions in addition to the specific trim and configuration that we spotlight. To focus on models most new-car shoppers might consider, we omitted some higher-end models—including the Volvo XC60 PHEV and Volvo XC90—to keep the bottom line prices under $60,000.

Although each model highlighted here has incentives, transaction data from our partner TrueCar shows that, on average, several were selling for about sticker price last month. This underscores the importance of being armed with the latest data and using it to negotiate or use a car-buying service. Of course, local supply and demand will influence how much a dealer is willing to bend on price.

Detailed pricing information and complete ratings are available for all current vehicles on their respective model pages, linked to below.

The list of best deals on SUVs is available to CR members. If you haven’t joined yet, become a member today!

CR’s Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Considering a Used Car?

Browse CR’s used-car marketplace.

Become a member to read the full article and get access to digital ratings.

We investigate, research, and test so you can choose with confidence.

Become a Member Or, Sign In

Jeff S. Bartlett

Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett