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BMW vs. Mercedes-Benz: Head to Head
There are many luxury brands on the market from all around the globe, but two names stand out when shopping for premium vehicles with outstanding interiors, the latest technology, and impressive driving dynamics: BMW and Mercedes-Benz.
Which Is the True Cornerstone of the Luxury Market?

There are many luxury brands on the market from all around the globe, but two names stand out when shopping for premium vehicles with outstanding interiors, the latest technology, and impressive driving dynamics: BMW and Mercedes-Benz.
The two German automakers have become the standard for luxury in many of the segments in which they compete. For decades, the two brands had two different personas. BMW was known as “The Ultimate Driving Machine,” focused on refined performance. Mercedes-Benz, on the other hand, takes comfort seriously, with some of the nicest interiors on the market before you step up to ultra-luxury like Bentley and Rolls-Royce.
If you are unsure where to start your luxury car-shopping journey, these are two terrific brands, with reputations that precede them. So which showroom should you head to first? To help make sense of it all, U.S. News & World Report has stacked up BMW and M-B in every vehicle segment in which the two compete, which is a lot. From compact crossover to full-size luxury flagships, in the following slides, you’ll find out who comes out on top.
Luxury Compact SUVs
Winner: BMW
Premium crossovers and small SUVs are among the most popular cars on the road today. Both brands have two vehicles each in this category, with the highest-scoring being the BMW X3. It has a U.S. News overall score of 8.5/10 and provides a spacious, attractive cabin, athletic handling and stout powertrains. The Mercedes-Benz GLB (8.3/10) falls just behind it, and it has available three-row seating.
The BMW X4 (7.8/10) is a fastback version of the X3 that is engaging to drive. The Mercedes-Benz GLC (7.8/10) has a plush cabin and fuel-efficient powertrains.
Luxury Electric Cars
Winner: BMW
While brands like Tesla and Lucid top the electric luxury car space, BMW and Mercedes-Benz have growing lineups of engaging EVs. The BMW i7 (8.3/10) is the brand’s electric flagship and is an EV version of the 7 Series, with bold, futuristic styling and dominant performance. BMW also offers the i4 (8.2/10), which is an EV take on the engaging 4 Series Gran Coupe.
Mercedes-Benz has a slightly confusing naming convention for its EVs. There is an EQE Sedan (7.8/10) and an EQS Sedan (7.8/10). Both boast serene driving dynamics and opulent cabins.
Luxury Electric SUVs
Winner: BMW
The BMW iX (8.2/10) is the brand’s chief electric SUV. While it costs a pretty penny, it has powerful acceleration and a spacious, functional interior with cutting-edge technology and plenty of room for passengers and their cargo.
Mercedes-Benz offers three electric SUVs: the EQB (7.7/10), the EQS SUV (7.8/10), and the EQE SUV (7.2/10)… see what we mean about confusing naming conventions? The EQB is an EV version of the GLB, while the EQS and EQE are their own models. Both have elegant interiors, but the EQE has a so-so driving range, and the EQS is very pricey. Both also have subpar cargo capacity compared to rivals.